by Sarah Sherman To blog or not to blog? That is the question. You want to. You think you should. You know it’s good for web traffic. But before you cozy up to the keyboard to let the creative juices flow, let’s get down to the nitty gritty of how to become a really good […]

Guest Post by Elena Stewart If you’re trying to start a home-based business, here’s some good news. Startup costs are typically minimal, and you can capitalize on empty space in your home instead of spending money on an office. That doesn’t mean there isn’t work to get done. But that’s okay; you are an entrepreneur […]

By Mecca Dennehy As entrepreneurs and small business owners, we wear multiple hats: boss, social media manager, copywriter…the list goes on and on. While doing everything on your own may be necessary in the beginning, soon it will be time to start building your support team. Copywriting services should be one of the first elements […]

By Caroline Tremblay You know that feeling of total alignment, when you’re in the flow and your content creation comes together like magic? It’s exciting and tingly and usually makes me want to brew another cup of tea. It’s the experience of words and ideas coming through before it even feels like you’ve thought them.  […]

By Erin Scollans Hannah Woodward is a woman of many talents. Not only was she deemed Best Colorist in the Greater Keene Area in 2019, but she owns her own salon in downtown Keene, Amethyst Hair Artistry. It’s aptly named for the amethyst logo Hannah carried over from her long-standing personal brand. “The properties of […]

By Mecca R. Dennehy We all know what a well put together brand looks like: consistent web content, beautiful typography, a unique voice that carries over in every sentence, a killer logo—you get the idea. These are all parts of a style guide, which is essentially a blueprint for a brand.  Having a style guide […]

By Caroline Tremblay Your Brain on Grief & Disbelief For the first weeks of quarantine, there was a flurry of activity across EVERY social media platform, encouraging professionals to embrace this time. Learn a language! Reinvent your resume! Build your email list! (Admission: I totally got sucked into it. My inbox is currently piled high […]

By Erin Girouard Things are strange I’m a writer, virtual teacher, and work-from-home mom. On a normal day in the normal world, I am at home, sitting in my office, attempting progress on various projects (while trying to convince a 4-year-old to eat her darn green peppers, already). Nothing has changed in my life, but […]

By Caroline Tremblay A couple weeks ago, we asked whether it’s more of a hassle brainstorming content ideas or actually getting it written. Our community of small biz owners responded loud and clear: Figuring out what to write about! It’s tough when you’re running a business and you have a thousand different things on the […]

By Caroline Tremblay Over the last five years, I’ve collaborated with all sorts of AMAZING small biz clients to help them launch, hone, and grow meaningful online presences. Many of them came to us with stories of having built their businesses for years or even decades. And finally, something innate told them it was time […]