By Mecca R. Dennehy We all know what a well put together brand looks like: consistent web content, beautiful typography, a unique voice that carries over in every sentence, a killer logo—you get the idea. These are all parts of a style guide, which is essentially a blueprint for a brand.  Having a style guide […]

By Caroline Tremblay Your Brain on Grief & Disbelief For the first weeks of quarantine, there was a flurry of activity across EVERY social media platform, encouraging professionals to embrace this time. Learn a language! Reinvent your resume! Build your email list! (Admission: I totally got sucked into it. My inbox is currently piled high […]

By Erin Girouard Things are strange I’m a writer, virtual teacher, and work-from-home mom. On a normal day in the normal world, I am at home, sitting in my office, attempting progress on various projects (while trying to convince a 4-year-old to eat her darn green peppers, already). Nothing has changed in my life, but […]

By Caroline Tremblay A couple weeks ago, we asked whether it’s more of a hassle brainstorming content ideas or actually getting it written. Our community of small biz owners responded loud and clear: Figuring out what to write about! It’s tough when you’re running a business and you have a thousand different things on the […]

By Caroline Tremblay Over the last five years, I’ve collaborated with all sorts of AMAZING small biz clients to help them launch, hone, and grow meaningful online presences. Many of them came to us with stories of having built their businesses for years or even decades. And finally, something innate told them it was time […]